Shoppers' reasons for practicing webrooming Singapore 2019
Consumers in Singapore have the option of either shopping online or in brick-and-mortar stores. Many combine these two mediums into their shopping experience, with either starting their shopping journey online and completing the purchase offline, or vice versa. For those who start their shopping process online and complete it offline, 56 percent said that they preferred to purchase in-store as they were then able to see and test the quality of the product before completing the purchase.